The whole concept is that people HAVE to visit their local independent bookstore.
One person has graciously agreed to hold one for me (kind of bending the rules). I'll go to the store and buy the broadside for $12, but I will also (voluntarily) buy at least $50 worth of books from them. I'll read then donate the books.
There are lots of other day one things that outside of our SK world are also very desirable.
I encourage everyone (In the USA) to contact your local independent bookstore and see if they are participating. You will still need to go to the store (and hopefully spend more than $12).
Good luck to everyone, if you show up at your nearest participating bookstore upon opening, chances are good you will get one.
Spend some other money at the store.