FWIW, I collect classic Disney animation Cel's, both pre & post PC animation and other assorted Disney fine collectibles.. FYI, Pre-PC have skyrocketed in value and as a collector I would venture to say that they are trying to use a "Vault type strategy" to increase demand and value for post-PC art which has a rapid and weird swing over the years since, if I recall it was Aladdin that was the first film to not have hand painted individual cels created. So as part of this campaign which btw is aimed at monopologizing a holiday they created a "Sericel Ltd Edition of a group designed for them to market and own "Halloween" like they have for Xmas. The group is the "Villains" and depicts all the female villains and it includes, Cruella, Maleficent and others. I have one of the Ltd SeriCels and a "gorgeous Villains" Chess set". They may also be intending to develop her as a "Mentally Challenged" character that represents their "diversity". In anycase, I suppose in the end it is just them cleverly employing another marketing strategy to a very rich and diverse set of characters Disney owns.