Wow, they're moving pretty far East now. They have a very specific supply chain (only certain farms), so they've been slow to expand. Plus, they don't franchise. People always hype In-N-Out as the best burger and then new people eat it and aren't that impressed. I love In-N-Out, but it's not the best burger ever, it's the best fast food burger you're gonna get. Very fresh and well-prepared food at a good price. Secret menu items too, like Animal Style as I said above.
Oh, and Miracle Whip is g g g gross. Yeah, who wants to put sugar on they're sandwich?