I hereby announce the inauguration of the official, unofficial quest to wrest domination of the World's soft drinks market crown from Coca Cola and place it where it firmly belongs, with the BRU.

Post your experiences here.

Has the BRU saved a loved one's life, inspired you to greater heights, started your car's engine when you've run out of fuel, defrosted a frozen water pipe, made a sterile dog fertile, irrigated arid land, replaced champagne at your wedding, killed a plague of cockroaches?

Tell us here so we can spread the word.