This is my first time backing a Kickstarter project (I've bought a product of such a campaign after the campaign had ended, when the product was ready to order, so there was no risk involved). I felt confident in doing so because BB is an existing publisher and their partners on the materials end (Headcase Design) are likewise experienced with this type of project (it's not as if I got together with a buddy and said "let's make a kickass book!" and then took a year to discover we had no idea what we were doing). Sure, something could go wrong, but I'm comfortable with the risk.