I would assume that is the case, at least in part, because everyone there is a big King fan. It's a decent read but nothing special. Like most recent King books, the plot is not very inspired and the characters are largely stereotypes. That sounds overly negative but I did enjoy the book. It just doesn't compare to the early King books that had a raw kind of energy. King has been rich and famous for decades now. I think that takes an artistic toll on his ability to relate to normal people and situations. Similar to how the Rolling Stones once wrote songs like "Street Fighting Man" but later wrote songs like "(I got a) Brand New Car." Just not the same.