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I also have a question: for IT, Viking made buttons for bookstore-employees to wear. Were there only two "IT is coming" and "IT is getting closer", or was there also a third one with "IT is HERE"?
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Stephen King POP-UP The Girl Who Loved Tom Gordon PROMO PIECE 2004

ebay link

https://i.ebayimg.com/images/g/UjcAAOSwy2pb~h6j/s-l1600.jpg

BIN $99.95 OBO

EDIT: I am watching this item and...

No, you are not, I thought the same thing when I saw it yesterday.

on ebay:

Rare Stephen King Hearts In Atlantis Promotional Waldenbooks Dog Tags

https://i.ebayimg.com/images/g/Ks8AAOSwAfhdnJfC/s-l500.jpg

Starting bid:US $15.00, no bids yet

that one went fast! Cool item.

On ebay:

Vintage Matchbook Cover FIRESTARTER By Stephen King

Promo item for Futura release of Firestarter.

Doesn't have the matches any more, which is a shame.
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On ebay:

1982 ADVERTISING POSTER rare DARK TOWER The Gunslinger STEPHEN KING Donald Grant

https://i.ebayimg.com/images/g/YEoAAOSwfYpcKEG1/s-l500.jpg

I remember Adam showed one of these in...

thanks for the corrections, I'd never seen one of these before.

Hearts in Atlantis playing cards

https://www.ebay.com/itm/Hearts-in-Atlantis-Playing-Cards-VERY-RARE-Stephen-King-Warner-Brothers/273585728745?hash=item3fb2faece9:g:IfoAAOSwWrxcABgR:rk:4:pf:0
...

IT 1990 Miniseries Promo Kit for rental release

contains poster, info leaflet, cool things all round.

2 bids, US $39.90

https://i.ebayimg.com/images/g/B10AAOSwyDpb30LJ/s-l1600.jpg

Who will dare to buy this book? The seller suspects the book is haunted, because it came from a haunted house!

Black House by Peter Straub and Stephen King (2001,Hardcover) haunted paranormal
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Here on ebay is a VHS tape of the IT miniseries marked "screening copy":

Stephen king's IT vhs rare preowned promo copy

BIN US $29.99 or you can make an offer.

It looks nice, I like all the...

thank you PW86 for the photos! One of the store signs came up on ebay a number of months ago (the seller said it hung on his dorm room wall), I may have bid against you if that is the one you have....

Me too, please could you share photos of the IT promo items you have in your collection.


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this counts as quirky I think: someone has edited the 2017 version of IT "for family viewing" and is selling that on dvd

ebay link

"This DVD has been edited (like CLEAN FLICKS) to remove...

a cujo halloween mask made by Signet:

https://www.ebay.com/itm/HTF-RARE-1981-Stephen-King-Cujo-PROMO-Halloween-Mask-Rabid-Dog-Face-shaped/223052594504?hash=item33eef87d48:g:~hQAAOSwZjJU9fXm

this is nice:

Bag of Bones Phonograph record player