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I first read it as a blurb on the back of one of those biog-type books. Feast of Fear or Bare Bones or something, but I'm pretty sure it was quoting from Danse Macabre.

I like the one where he says (paraphrased):

"Hey, with my writing I'm going to try to terrify you. If that doesn't work, I'll try to horrify you. If I find I can't horrify, I'll go for the...