Originally Posted by
swintek
Originally Posted by
Munnecom
I’ve been thinking about one of the survey questions, the one about the importance of letterpress printing. I chose the “nice, but nonessential” option. While I certainly appreciate the process and the result, its added value for me is not the same as that of, say, a leather binding (over cloth), a tray- or slipcase (over a naked book) or more illustrations.
Here’s my question to Paul:
If you were to publish Horns again, but printed offset this time, how would that affect your retail price? In other words, how much of that $675 comes from letterpress printing?
Don’t answer if you can’t or don’t want to - I’m just curious, is all.
That is an excellent question, and one I've been meaning to ask here myself. So, while I'm here- If Paul chooses to talk about this- can you talk about what letterpress process you've been contracting? I know very little about it, but understand that there are a few different ways to do it now; something with polymer plates? In any case, I also voted for not doing it if it would "considerably" lower prices, as I believe Paul has stated in the past.
Sometimes I wish I could just give a short answer.
There are so many production costs that determine the final retail price. If we're focusing only on printing, and comparing offset to letterpress, I can't give you an accurate answer because I don't have this book quoted for offset printing. A wild guess would put retail for the Numbered edition somewhere between $350 and $450. But that's really just a very wild guess.
More respondents went with letterpress than I would have expected. There's no exact science behind the printing process decision, but I do want to see a good mix so that not all titles are published at letterpress-type pricing. Page count is a really important factor. We have a book in the pipeline that is 800+ pages, another will likely break 1000 pages. To print those letterpress would push the price through the stratosphere, and we don't want that.
Ron, as to the technical details of letterpress, it's a subject that most times I am reluctant to speak of. It's one of those things that unless you are what you might call an 'expert', you have studied the art of letterpress printing, you have printed yourself for years, etc. it seems to me that any answer would prove inadequate and lacking. It's a dense subject. When I hear my printer speak of it, I am usually in awe at the highly technical nature of it. There are many aspects to consider. For example, if the impression is too deep on the page it can distort the type. The choice of paper is really important. I accept my limitations in such things. I rely on the expertise of others, and this applies to letterpress.
However, I will say that yes we use photopolymer plates. It's an industry standard, and the printing machine is a Heidelberg Cylinder press. You could look those up online if you want to read more about it. I'd like to print something with metal type some day, but that's a whole other discussion.
Since we're on the subject, I have a book we're working on which will be printed on a different machine; a hand-fed Vandercook press. This one is interesting, and more will be revealed in good time.
There's this video I once made when we were printing
Misery, where you can see the press in operation:
https://vimeo.com/272587976.