These pre-signed books are most likely aimed at entry level Gaiman collectors such as myself. I like his books but I don't collect the limited editions. There's the space limitation and other writers whose works I like a whole lot more. These signed books are perfect; it's a 100% genuine signature at issue price. I'll be picking up the book, why not get a signed one if the option is there?
Now I just need to find a store that has both The View... and City of Mirrors to save on postage.