I’m willing to bet we won’t get another Quinn movie.....I'll give you that it's closer to your low end than my guess, but it still wasn't a 50% drop. 48% according to rotten tomatoes. It still fell number 2 this weekend. Probably would've been much higher, but Sonic significantly out performed what anyone thought it was going to do. Plus it should have a higher than normal Monday, because of Presidents Day, which will help it's box office totals.I called it. Just under 18 mil and a 50% decline.... people just don’t care about Harley Quinn.I am also interested Dan in this weekends numbers. I predict a 50-60% fall. Should be 18-20mil range... not really a Valentines movie which may hurt it as well.Ehh I don't think they're wrong for renaming it. They shouldn't have ever called it "Birds of Prey". It's not a Birds of Prey movie, it's a Harley Quinn movie that happens to have a version of the Birds of Prey kinda in it. This has been done before to some effect. Edge of Tomorrow got a mid run rename to "Live, Die, Repeat" which actually worked. Switching the name from Birds of Prey to Harley Quinn: Birds of Prey kinda changes the understanding of what the movie is at a glance.Whose genius idea is this? Do they really think it's going to make a difference in people wanting to see it if they already didn't want to after seeing the posters and trailers and TV spots and loads of cast interviews? Let's be real, the true audience for the film is people who love the Harley character, and those people are already going to see it regardless. This whole thing is like renaming Titanic to "Titanic: The Movie About the Sinking Ship."
To be completely honest the problem this movie is facing in the box office is mostly due to it's R rating. The R rating didn't really add much to the movie, but drastically limited the audience that could actually go see it. Plus they didn't commit to the R rating as hard as a movie like Deadpool does, so the R rating wasn't even really necessary. They also marketed it like a PG-13 movie and not an R movie. The movie has honestly reviewed pretty well. I just got done listening to the /Filmcast review of it, and going in I was sure they'd hate it, but they surprised me and generally enjoyed the movie. Which has been my experience with the reviews I've seen. Outlets I thought would hate it, actually enjoyed it / had a lot of fun with it. I'll be interested to see what next weekend looks like.
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All this said I don't think this movie is a flop or failure by any means. Sure it didn't do gang busters, but it reviewed well for DC and will surely break even, and then some when you get into home video sales. At the end of the day though it reviewing well is what DC needed from this movie, and they got that. We'll definitely see another Harley Quinn movie. Hopefully they'll do a better job marketing it. They either need to lean into the 'R' rating much more (like Deadpool) or they need to back off and make it PG-13.
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