I've found the marketing and product announcements to be somewhat lacking. I've been collecting this series directly from BP, but the only notice I got from them was the email that they're running low on stock. I was actually on their website the night before I heard about it here and it wasn't listed in the little books series II section (shrug). In the past I've stumbled across a new one by checking the website, then get an email announcement a few weeks later. Of course most of them don't sell out anywhere near as fast as the Joe Hill one.
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