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Thread: Writing question about using brand name products

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    Citizen of Gilead pixiedark76 will become famous soon enough pixiedark76 will become famous soon enough pixiedark76's Avatar

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    Default Writing question about using brand name products

    I have a question about whether I should use product names like cars. My character in my new NA/YA novel loves Chevy's. He is a used car salesman and he lives and breathes Chevy, he wears Chevy hats and shirts.

    He hates Fords (please, I don't want to start anything, my character feels this way.)

    Should I use the actual car names or make them up? If I use the actual car names would that be blatant product placement? How do you guys feel about product placement in novels?

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    Citizen of Gilead pixiedark76 will become famous soon enough pixiedark76 will become famous soon enough pixiedark76's Avatar

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    Where I come from people get into knock down drag out fights over Chevy vs. Ford. My husband said "Chevy rules Ford sucks in a bar and he got a bottle thrown at him."

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    Quote Originally Posted by pixiedark76 View Post
    I have a question about whether I should use product names like cars. My character in my new NA/YA novel loves Chevy's. He is a used car salesman and he lives and breathes Chevy, he wears Chevy hats and shirts.

    He hates Fords (please, I don't want to start anything, my character feels this way.)

    Should I use the actual car names or make them up? If I use the actual car names would that be blatant product placement? How do you guys feel about product placement in novels?
    Yes and no. It really depends. My suggestion is, use the names as you see fit, let the story flow. Once you get to it, your editor will be able to address anything of potential issue. Although, if it becomes a key item/place in your story it could potentially cause more rework. There are ways around this though.

    This is an interesting article that may help shed some light: http://www.betternovelproject.com/blog/trademarks/
    "Monsters are real, and ghosts are real too. They live inside us, and sometimes they win." - SK

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    "Monsters are real, and ghosts are real too. They live inside us, and sometimes they win." - SK

    WTB:
    Green Mile S/L
    Dolan's Cadillac S/L

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    This is interesting as well: https://stevelaube.com/name-brands-in-fiction/
    "Monsters are real, and ghosts are real too. They live inside us, and sometimes they win." - SK

    WTB:
    Green Mile S/L
    Dolan's Cadillac S/L

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    Demon of the Prim St. Troy is a name known to all St. Troy is a name known to all St. Troy is a name known to all St. Troy is a name known to all St. Troy is a name known to all St. Troy is a name known to all St. Troy's Avatar

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    Quote Originally Posted by pixiedark76 View Post
    My husband said "Chevy rules Ford sucks in a bar and he got a bottle thrown at him."
    What country and western song was playing in the background at the time?
    Remember a day before today
    a day when you were young
    Free to play alone with time
    evening never comes

  7. #7
    Word Slinger Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent is a splendid one to behold Bev Vincent's Avatar

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    Quote Originally Posted by pixiedark76 View Post
    I have a question about whether I should use product names like cars. My character in my new NA/YA novel loves Chevy's. He is a used car salesman and he lives and breathes Chevy, he wears Chevy hats and shirts.

    He hates Fords (please, I don't want to start anything, my character feels this way.)

    Should I use the actual car names or make them up? If I use the actual car names would that be blatant product placement? How do you guys feel about product placement in novels?
    Would it feel stranger if the character DIDN'T mention the brand of a car that he loves, or if he loved a fictitious car brand that wouldn't mean anything to readers?

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    Citizen of Gilead TravelinJack has a spectacular aura about TravelinJack has a spectacular aura about TravelinJack has a spectacular aura about TravelinJack's Avatar

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    Not to forget 'From a BUICK 8'
    "Monsters are real, and ghosts are real too. They live inside us, and sometimes they win." - SK

    WTB:
    Green Mile S/L
    Dolan's Cadillac S/L

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    Citizen of Gilead TravelinJack has a spectacular aura about TravelinJack has a spectacular aura about TravelinJack has a spectacular aura about TravelinJack's Avatar

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    Quote Originally Posted by Bev Vincent View Post
    Quote Originally Posted by pixiedark76 View Post
    I have a question about whether I should use product names like cars. My character in my new NA/YA novel loves Chevy's. He is a used car salesman and he lives and breathes Chevy, he wears Chevy hats and shirts.

    He hates Fords (please, I don't want to start anything, my character feels this way.)

    Should I use the actual car names or make them up? If I use the actual car names would that be blatant product placement? How do you guys feel about product placement in novels?
    Would it feel stranger if the character DIDN'T mention the brand of a car that he loves, or if he loved a fictitious car brand that wouldn't mean anything to readers?
    This is a great question!
    "Monsters are real, and ghosts are real too. They live inside us, and sometimes they win." - SK

    WTB:
    Green Mile S/L
    Dolan's Cadillac S/L

  10. #10
    Millionth Post Club needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings has a brilliant future needfulthings's Avatar

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    Quote Originally Posted by St. Troy View Post
    Quote Originally Posted by pixiedark76 View Post
    My husband said "Chevy rules Ford sucks in a bar and he got a bottle thrown at him."
    What country and western song was playing in the background at the time?
    RAWHIDE by the GOOD OLD BLUES BROTHERS.

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    Demon of the Prim DoctorZaius has a spectacular aura about DoctorZaius has a spectacular aura about DoctorZaius has a spectacular aura about

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    Hey, great resources guys. I am a high school English teacher and it's always great to add to he my reservoir of resources.
    WANTED:
    Drawing of the Three #255
    Gunslinger #255
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    Colorado Kid #33 - I have Potter #33, looking to match with the other two

  12. #12
    CAUTION! : IRRITANT! Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon's Avatar

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    And in music...


    Mustang Sally



    Makin' Thunderbirds


    "Drove Chevy to the Levy but..."
    We are more often treacherous through weakness than through calculation. ~François VI de la Rochefoucault

  13. #13
    Vagrant Dead Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy is a splendid one to behold Tommy's Avatar

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    Quote Originally Posted by Jon View Post
    And in music...


    Mustang Sally



    Makin' Thunderbirds


    "Drove Chevy to the Levy but..."

  14. #14
    Breaker Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861 has much to be proud of Brian861's Avatar

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    Well King sure promotes the hell out of Apple in his books. But they probably pay him lol.
    "Any area of collecting only becomes really worth it when shared with like minded people"-Alec aka Anonymous

  15. #15
    CAUTION! : IRRITANT! Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon is a splendid one to behold Jon's Avatar

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    Quote Originally Posted by Tommy View Post
    Quote Originally Posted by Jon View Post
    And in music...


    Mustang Sally



    Makin' Thunderbirds


    "Drove Chevy to the Levy but..."
    Ah yes...quite the classic
    We are more often treacherous through weakness than through calculation. ~François VI de la Rochefoucault

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