Suntup Editions

[Brian861]

Thanks, Becca! I'm sure I saw them when everyone was showing off their Miserys but had forgotten.

[zelig]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

[knightmare]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

What I really like is you seem to get "it" when it comes to the buying experience. There's so many parts that can enhance it and while not always tangible can't be denied.

[webstar1000]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

What I really like is you seem to get "it" when it comes to the buying experience. There's so many parts that can enhance it and while not always tangible can't be denied.

Paul was a collector first. Before a publisher....... he does this more out of love THAN anyone else before him... and there in lies the difference.

[knightmare]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

What I really like is you seem to get "it" when it comes to the buying experience. There's so many parts that can enhance it and while not always tangible can't be denied.

Paul was a collector first. Before a publisher....... he does this more out of love THAN anyone else before him... and there in lies the difference.

I enjoy showing someone the pictures of the upcoming Rosemary's baby...and then explain it started from someone doing the Dragon Rebound projects where it was something born out of creative love of books. Unparalleled story of origination for me so far on publishers...I am sure I don't know all the details of the story, but that's the interpretation I get.

[zelig]

....he does this more out of love THAN anyone else before him...

Sure I do it out of love, but also for the women and the fast cars.

[Garrell]

and speedy rewards points.

[Earl of Popkin]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

Respectfully disagree as you’re a great salesmen - the teaser vids and your transparency with production are like collector catnip. In all seriousness I’d put your products inside a Venn diagram that includes the sheen and mystique of (pre-Cook) Apple products, the simple and straight forward mastery of Seinfeld’s stand up writing structure, (set-up, punchline, tag...no unnecessary fluff) and the philosophy of Bruce Lee that stems from practicing one thing 10,000 times instead of trying to master 10,000 things

And of course packaging akin to those old ziploc commercials where the tiger couldn’t figure out what was inside the bag bc it was so well protected

[Randall Flagg]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

Don't use a Plymouth Fury, use Sir Boomes Pontiac Fiero.

[zelig]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

Respectfully disagree as you’re a great salesmen - the teaser vids and your transparency with production are like collector catnip. In all seriousness I’d put your products inside a Venn diagram that includes the sheen and mystique of (pre-Cook) Apple products, the simple and straight forward mastery of Seinfeld’s stand up writing structure, (set-up, punchline, tag...no unnecessary fluff) and the philosophy of Bruce Lee that stems from practicing one thing 10,000 times instead of trying to master 10,000 things

And of course packaging akin to those old ziploc commercials where the tiger couldn’t figure out what was inside the bag bc it was so well protected

Well...... since you put it that way. Sure, I can be Bruce Lee! And Jobs has always been an inspiration to me. In several ways, I find myself channelling his core philosophies.

Spoiler:

I will admit that I had to look up Venn diagram...

[NiceM]

It’s a lot of extra work and also an expense, but for now that is the plan. It started with the rebound IT. And I implemented it in Suntup from Misery. Not all books will have the printed ‘mailer’ though. For me the foam serves two purposes. Protection during shipment and that of presentation, which enhances the experience.

Exciting stuff
Looking forward to posts about how you do The Road lettered packaging...

[jeffingoff]

I’m getting such a Billy Mays vibe from Paul today. I’d say we’re about two more successful launches away from him posting videos of him running over one of his packages with a 58 Plymouth Fury and then opening the package to show zero damage being done to the book inside

“But wait, there’s more!”

As always, thanks for prioritizing customer satisfaction sir

Good one, but so not my style! I'm probably the worst salesman out there. I focus my efforts on producing a product that sells itself. I do like the idea though of driving over one of the boxes in a Fury.

Respectfully disagree as you’re a great salesmen - the teaser vids and your transparency with production are like collector catnip. In all seriousness I’d put your products inside a Venn diagram that includes the sheen and mystique of (pre-Cook) Apple products, the simple and straight forward mastery of Seinfeld’s stand up writing structure, (set-up, punchline, tag...no unnecessary fluff) and the philosophy of Bruce Lee that stems from practicing one thing 10,000 times instead of trying to master 10,000 things

And of course packaging akin to those old ziploc commercials where the tiger couldn’t figure out what was inside the bag bc it was so well protected

+1

Excellently put.

[MikeDuke]

Looks like I be spending another half hour to undue all the tape and clean up the popcorn. But it will be worth it.

There is no popcorn and the only box that has tape is the shipping box. I’ve moved away from peanuts and use the foam inserts. It’s a good amount of extra prep-work (they need to be designed and die cut to fit not only the book but also a standard size shipping box), but I prefer this method for several reasons.

OK. Packing foam works for me. Sorry it's more work for you though. Can't wait to get that shipping notice.

[Br!an]

Spoiler:

I will admit that I had to look up Venn diagram...

Spoiler:

It's just a bunch of circles.

[lotuz]

[jeffingoff]

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[firemonkey66]

Paul, how are the bassinets coming along for the lettered RB? Any behind the scenes coolness to share? I only ask because I think it’s cool as hell and I’m itchy to see it in person

[Brian861]

....he does this more out of love THAN anyone else before him...

Sure I do it out of love, but also for the women and the fast cars.

+1

[zelig]

Paul, how are the bassinets coming along for the lettered RB? Any behind the scenes coolness to share? I only ask because I think it’s cool as hell and I’m itchy to see it in person

This one is coming along well. It's clearly a complex box, so we started out by making a prototype which is pictured below. After carefully reviewing this, I came up with a list of 8-10 items that needed to be tweaked or modified. We had to make some dummy books in order to size the inner cradle correctly, and we refined the swivel mechanism as well as the way the lid is attached to the outer box. Anyway, now that all of the refinements are clear, we are in the process of making the boxes for the run. It is shaping up to be a real beauty.

Spoiler:

[firemonkey66]

Sounds and looks great. I picked up a nice 1st of RB recently, which made me start thinking about this edition, lettered and numbered. I’m looking forward to them all getting together Thanks for the sneak peek.

[zelig]

Sounds and looks great. I picked up a nice 1st of RB recently, which made me start thinking about this edition, lettered and numbered. I’m looking forward to them all getting together Thanks for the sneak peek.

No problem. The books are moving along. All three editions. Still planning on shipping this some time after Horns.

[webstar1000]

Sounds and looks great. I picked up a nice 1st of RB recently, which made me start thinking about this edition, lettered and numbered. I’m looking forward to them all getting together Thanks for the sneak peek.

I think it is cool that you grab fine 1st's of the books Paul puts out. I know another chap doing that to... makes me want to!

[jeffingoff]

Gorgeous! As expected. And I could use a Suntup Edition right about now. Just what the doc ordered.


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[MikeDuke]

That bassinet looks really cool Paul. Impressive all the way around.

[webstar1000]

Paul could we ask roughly when that beauty of a baby “no pun intended “ will land to our door steps?


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