Quote:
Viking pleaded with King to consider publishing the two books separately, but the author was adamant that they should be published on the same day. Giving in, Viking then decided that their sister publisher, Dutton, would publish The Regulators and Viking would publish Desperation. At the time, I was the Marketing Director of Dutton. Given my experience with The Stand limited, Marvin Brown, the President of Penguin (Viking and Dutton's parent company) decided that Dutton would also do the limited edition and that I would coordinate the project. (The limited edition rights of Desperation were sold to Donald M. Grant, Publishers.)
The Regulators S/L was offered for sale October 8, 1996